RESEARCH METHODOLOGY (SYLLABUS-MGU)

CC15- RESEARCH METHODOLOGY (SYLLABUS-MGU)

Module I

Nature and scope of Research-Role of research in decision-making -Values and Cost of Information - Research process.

Module II

Research design (exploratory, descriptive, experimental)- Population, Sample, and

Sampling design-Probability sampling- Non-probability sampling-Techniques-Sampling error and Non-sampling error.

Module III

Data collection - Primary data & Secondary data -Methods & Instruments of data

collection – Reliability & Validity, Questionnaire design- Attitude measurement and scaling- Administration of Surveys.

Module IV

Tabulation and analysis of data - Use of Statistical Software Packages , Hypothesis

testing – Confidence level & Significance level- Parametric & Non Parametric tests-Tests involving one population mean and two population means , z – test, t – test, chi –square test , F test. ANOVA – one way and two way ANOVA. Basic concepts of Multivariate statistical techniques- Multiple regressions- Discriminant analysis, Factor analysis- Cluster analysis.

Module V

Qualitative research methods - Case study method – Content analysis - Focus group –Projective Techniques – In-depth interview. Research reports - Different types of reports– Different formats of research reports- oral presentations of reports. Research applications in functional areas of management.

References

1. Kothari, C. R, Research methodology: methods and techniques, New Age

Publications, New Delhi.

2. Donald R.Cooper and Pamela S.Schindler - Business Research Methods - Tata

McGraw Hill, India

3. Naresh K Malhotra – Marketing Research: An Applied Orientation, Pearson

Education, New Delhi.